Nowadays, many personal IPs are created on one foot, in the field of short videos, and then expanded to other platforms. The idea is essentially correct, but if you are making professional IP, I think the graphic content HE Tuber of public accounts It is indispensable. I think there are three reasons:

 endorsement, especially the sharing of medium and long-term professional content, which can help you open up cases of user acquisition and ice-breaking communication.

 Although short videos are intuitive, they do not easily leave an impression of knowledge.

 follo them, it is sometimes difficult to push them directly due to the platform's strong algorithm recommendation. However, at present, public accounts still follow the recommendation mechanism combined with the public domain recommendation mechanism, so it is more convenient for users to retrieve the public accounts they follow and frequently read. In addition, Public accounts are more suitable for accumulating fans, and leading to private domain paths will provide a better experience.

 content in the self-media matrix , helping you maximize content reuse:

As your public account tweet, this is the first to eat;

As a content script for your short video, this is the second bite;

As the content of your Xiaohongshu notes, take the essence and make it into a note. This is the third note;

As a verbatim transcript of your audio podcast, this is the fourth eat;

As an answer to your WeChat question or Zhihu Q&A, this is the fifth food;

Various mainstream self-media platforms distribute pictures and texts, this is the sixth food.

Therefore, it can be seen that as an IP-based public account, it serves as the content origination point, the main sales position, and the user connector. It still has a high strategic position for the accumulation of long-term value of IP.

Whether it is a brand or an ordinary individual, I think public accounts are still worth doing in 2024, but the methods and methods of doing it are different, and it is not just public accounts, but a combination of content formats + multi-platform content, and content production with one fish and two meals. If the method improves efficiency, then the operational gameplay of public accounts is still worth looking forward to.

This article was originally published by @xiaofeng’s operational growth on Everyone is a Product Manager. Reprinting without permission is prohibited.

The title picture comes from Unsplash, based on the CC0 agreement

The opinions in this article represent only the author's own. The